How to Use the Testimonial Element

What Is the Testimonial Element?

The Testimonial Element is a feature in the CRM’s website and funnel builder that lets you display customer feedback directly on your pages. It offers flexible layouts, card styles, and customization options to help you build trust and reinforce your brand by showcasing curated client experiences.

Unlike automated review widgets that pull from external platforms, the Testimonial Element is designed for manually entered content, giving you full control over what appears and how it looks.

Key Benefits

  • Builds Credibility: Showcases real client outcomes to increase trust.
  • Saves Time: Prebuilt layouts and styles reduce design effort.
  • Maintains Brand Consistency: Use custom fonts, colors, and styling to align with your brand.
  • Improves Readability: Long testimonials can be truncated with a “Read More” link.
  • Enhances Visual Impact: Adjust font sizes, card shapes, and rating icons for better scanning.

Customization Options

The configuration panel is divided into three main sections:

Testimonial Settings

Control which details appear with each testimonial:

  • Show or hide profile pictures
  • Display or omit the author’s name, caption, and date
  • Toggle logo visibility
  • Enable or disable star ratings

Layout Options

Choose how testimonials are arranged:

  • Grid: Uniform, structured block layout
  • Vertical Masonry: Staggered display based on content height
  • Carousel: Interactive slider for rotating testimonials

You can also adjust the number of columns (from 0 to 4) and spacing between cards using sliders.

Card Style Options

Select from four card templates:

  • Default: Content above, profile image below
  • Reverse Center: Image centered above text
  • Vertical Center: Image centered below text
  • Horizontal: Side-by-side profile and testimonial layout

Additional styling controls include:

  • Corner radius for rounded borders
  • Font style and size adjustments
  • Custom colors for background, card, text, ratings, dates, and links

How to Set Up the Testimonial Element

Step 1: Access the Page Builder

From your sub-account dashboard, click Sites in the left-hand menu. Use the top navigation to select either Funnels or Websites, then open your desired page and click the blue Edit button.

Step 2: Add the Element

Click the Add Elements (+) button in the upper left corner, then drag and drop the Testimonial element into your layout.

Step 3: Add and Arrange Testimonials

Click into the element to open the configuration panel. Use the drag handle (two-line icon) to reorder testimonials. Click + Add Testimonial to create new entries, or use the Pencil icon to edit and the Trash icon to delete.

Step 4: Edit Testimonial Content

Click the Pencil icon to edit fields such as name, caption, date, star rating, profile photo, profile URL, business URL, and logo.

Step 5: Customize Appearance

Use the Testimonial Settings to choose which elements to display. Select a layout in Layout Options and adjust columns and spacing. Pick a card style in Card Style Options, then refine fonts, borders, and colors to match your brand.

Frequently Asked Questions

Can I pull testimonials from Google or Facebook?

No, this element only supports manually added testimonials. Use the Review Widget for external review sources.

Does it support dynamic content?

No, it’s a static content block that requires manual updates.

Yes, long testimonials are automatically truncated with an optional expandable link.

Can I reorder testimonials?

Yes, use the drag handle to change the order.

Are there character limits?

No fixed limits, but long entries will be truncated and expandable.