Monitor WhatsApp Message Performance in Workflows

Track the delivery and engagement of WhatsApp messages sent through your workflow actions. Access detailed statistics and export comprehensive reports to analyze message performance.

Viewing WhatsApp Statistics

To review performance metrics for WhatsApp messages sent via a workflow:

1. Navigate to Automations and select the desired workflow containing a WhatsApp action.
2. Click on the specific WhatsApp Action, then choose Statistics.
3. Select the Statistics tab to view all performance data.

You'll see a breakdown of messages by status, including total messages sent, pending messages, successfully sent messages, delivered messages, read messages, and failed messages.

Understanding Message Statuses

• Total: The complete count of WhatsApp messages triggered by this action within the selected date range.
• Pending: Messages queued in the system but not yet processed for sending.
• Sent: Messages successfully transmitted to WhatsApp's servers (indicated by a single tick in WhatsApp).
• Delivered: Messages that reached the recipient's device (indicated by double ticks). This includes recipients who have disabled read receipts.
• Read: Messages opened or viewed by recipients (indicated by blue ticks).
• Failed: Messages that could not be delivered due to reasons like invalid numbers, blacklisted templates, blocked accounts, or marketing template limits.

Note: Messages sent to recipients with read receipts disabled will appear under Delivered status even if they were read.

Exporting Statistics

To download a detailed report of your WhatsApp message performance:

1. Go to Automations > Workflow containing the WhatsApp action.
2. Click on the WhatsApp Action, then select Statistics.
3. View the statistics page and click Export.

A CSV file will download containing information such as recipient name, phone number, message status, and timestamp for each message.

Frequently Asked Questions

What data does the WhatsApp Statistics feature provide?
It offers analytics on message delivery and engagement, including counts for total, sent, delivered, read, pending, and failed messages.

How do I access WhatsApp message statistics?
Go to Automations, select your workflow, click the WhatsApp action, then click Statistics.

What does "Total" represent?
The total number of WhatsApp messages triggered by that action during the selected date range.

What's the difference between "Sent" and "Delivered"?
"Sent" means the message left your CRM and reached WhatsApp's servers (one tick). "Delivered" means it reached the recipient's device (double ticks).

What if a recipient has read receipts turned off?
The message will show as Delivered regardless of whether it was read, due to WhatsApp's privacy settings.

Why might a message fail?
Failures can occur due to invalid phone numbers, blacklisted templates, blocked WhatsApp accounts, or exceeding marketing message limits.

Can I download these statistics?
Yes. Use the Export button to download a CSV file with all message details.

Does the export include individual message logs?
Yes. The exported file contains one row per message with contact name, phone number, status, and timestamp.