Help Center

What Is Brand Voice Integration?

Brand Voice Integration is a feature within your CRM's Content AI tools that allows you to generate marketing content aligned with your brand’s unique identity. By using predefined settings such as tone, target audience, brand purpose, and key messaging, this integration ensures that every piece of AI-generated content—whether for social media, blogs, emails, or websites—feels authentic and consistent with your brand.

Key Benefits

Using Brand Voice Integration offers several advantages for maintaining a strong and unified brand presence:

Content automatically reflects your brand’s tone and core messaging.
Your target audience, values, and unique selling points are incorporated into generated content.
Time is saved through smart autofill and default selections based on your brand settings.
You retain the flexibility to adjust tone or other parameters for specific campaigns.
Consistency is reinforced across all content types, from social posts to web pages.
Tooltips and previews help guide your choices and show how brand parameters influence results.
Integration with Brand Boards makes setup and updates straightforward.

How to Set Up Brand Voice Integration

Follow these steps to ensure your AI-generated content is consistently on-brand.

Note: You must have a Brand Voice configured in Brand Boards before you can use this integration.

Step 1: Open a Supported Tool

Navigate to any tool that supports Content AI, such as Email Builder, Blogs, Funnels, Websites, or Social Planner.

Step 2: Launch the AI Generator

Open the content interface (e.g., Email Builder) and click the AI button, then select Generate with AI.

Step 3: Enable Brand Voice

Turn on the Use Brand Voice toggle. When enabled, the AI will automatically apply your saved brand parameters.

Step 4: Select a Brand Voice

Choose a previously saved Brand Voice from the dropdown menu.

Step 5: Preview Brand Details

Click Preview Brand Voice to review the metadata that will influence content generation.

Step 6: Define Content Context

Select the content type, such as Promotional, Introduction, Testimonial, or Cold Outreach.

Step 7: Add Title and Description

Enter a brief title (e.g., “Summer Sale”) and a short description summarizing your goal or key message.

Step 8: Include Keywords

Add relevant keywords to help guide the AI’s content creation.

Step 9: Customize Settings (Optional)

If needed, override the default tone with options like Funny, Casual, or Excited. You can also select the number of variations (1–5) and content length (Small, Medium, Large, or Custom word count).

Step 10: Generate Content

Click Generate to create content using your Brand Voice inputs and settings.

Tip: The more detailed your Brand Voice setup, the more relevant and high-quality your AI-generated content will be.

Frequently Asked Questions

Can I use multiple Brand Voices?

Yes. You can save and select different Brand Voices for various brands or campaigns using the dropdown selector.

What if I don’t have a Brand Voice set up?

You’ll be prompted to create one via Brand Boards before you can use the integration.

Can I override autofilled settings?

Yes. Manual adjustments take priority over autofilled values.

Is Brand Voice Integration available in all Content AI modules?

Yes. It works in Social Planner, Blogs, Email Builder, and Funnels & Websites.

Is Brand Voice always applied?

It is enabled by default if a Brand Voice exists, but you can toggle it off for generic content.

Will content always match my brand exactly?

While alignment is significantly improved, always review content for accuracy and brand fit before publishing.

How do I update my Brand Voice?

Make changes in Brand Boards, and they will automatically reflect in Content AI.

Is there a limit to how many Brand Voices I can save?

No published limit exists. You can manage multiple Brand Voices as needed.

Brand Voice Integration in Content AI