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Creating Carousel Ads in Ad Manager

Carousel ads are a dynamic ad format that lets you display multiple images or videos in a single advertisement. Users can swipe through each card to view different products, features, or messages, with each card supporting its own headline, description, and link. This format is ideal for storytelling, showcasing a product lineup, or highlighting various aspects of a service.

Carousel ads offer several advantages over traditional static ads:

  • Enhanced Engagement: The interactive nature encourages users to explore more content, leading to deeper interaction.
  • Higher Click-Through Rates: Presenting multiple options in one ad often results in more clicks compared to single-image ads.
  • Mobile Optimization: The swipe-friendly design is perfect for mobile users, who make up a large portion of ad audiences.
  • Cost Efficiency: Showcasing several offerings in one ad can reduce your cost per click by consolidating campaigns.

Follow these steps to set up a carousel ad in Ad Manager:

When creating a new campaign, navigate to the Ad Content section. Under media type, choose the Carousel option instead of Single.

Step 2: Upload Media

Click the Upload Media button to open your media library. You can select up to 10 images or videos for the carousel. Use the multi-select feature to choose your files, then click Insert Files to add them to the campaign.

Step 3: Customize Each Card

For each media item you add, provide a headline (required) and a description. You can reorder the cards by dragging them into your preferred sequence. Note: The campaign cannot be published if any media lacks a headline.

Step 4: Adjust Video Thumbnails

For video files, click on the uploaded video to select a custom thumbnail that will represent it in the ad.

Step 5: Remove Media

To delete an image or video, click on it and select the trash icon.

Step 6: Preview and Publish

Use the preview section to see how your carousel ad will appear. Under Review and Publish, all media will be listed in the ad content section. Resolve any errors before publishing.

Frequently Asked Questions

Yes, you can update images, text, and links at any time through Ad Manager.

Is there a limit to how often I can change the images?

No, but frequent changes may affect ad performance and reset learning phases.

Carousel ads typically achieve higher engagement due to their interactivity, but results vary by audience. Testing both formats is recommended for optimal performance.

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