Resend Campaign Visibility and Control
What is Resend Campaign Visibility and Control?
This feature allows you to automatically resend email campaigns to contacts who did not open the original message. You can configure resend settings when creating a campaign, monitor pending resends, and modify or cancel them before they are sent—all from your campaign dashboard.
Benefits of Using Resend Campaigns
Resend campaigns help improve engagement and efficiency:
- Pre-configure resend strategies during initial campaign setup
- Increase open rates with automated follow-up emails
- Identify scheduled resends easily using the Waiting status label
- Adjust timing or cancel resends as needed
- Works with both batch and RSS email campaigns
- Reduces manual effort for your marketing team
How to Set Up and Manage Resend Campaigns
Create or Open a Campaign
Navigate to your Email Campaigns dashboard and either create a new campaign or open an existing one.
Configure Send Settings
Click Send or Schedule to set up your message as usual.
Enable Resend Options
Toggle the resend setting to enable it. You can then specify:
- The delay before the resend (e.g., 2 days)
- A custom subject line for the resend email
Send or Schedule the Campaign
Complete the send or schedule process. The resend will be automatically scheduled based on your settings.
Monitor Resend Status
In your campaign list, any campaign with a pending resend will show a Waiting status.
Edit or Cancel a Resend
Use the three-dot menu next to the campaign to modify the resend delay or cancel the scheduled resend entirely.
Resend Support for Batch and RSS Campaigns
Resend functionality is available for both batch email campaigns and RSS-based campaigns. This ensures your automated or recurring content reaches contacts even if they missed the initial send.
Frequently Asked Questions
Can I customize the subject line for the resend?
Yes, you can set a unique subject line when configuring the resend settings.
How do I know if a resend is scheduled?
Campaigns with a pending resend will display Waiting in the status column of your campaign list.
What happens if I cancel the original campaign?
Canceling the original email will also cancel any associated resend.
Can I resend to contacts who clicked but didn’t convert?
No, this feature only targets unopened emails. For click-based follow-ups, use automation workflows instead.
Next Steps
Review your campaign analytics to measure resend performance, incorporate resend strategies into your regular planning, and test different subject lines to optimize open rates for resend emails.