Understanding and Resolving Per-User Marketing Message Limits

About the Per-User Marketing Template Limit Error

You may encounter an error stating that a message was not delivered due to a per-user marketing template message limit. This is a platform-level restriction, not a limitation of your CRM.

Why This Happens

This error appears when the recipient's phone number has received the maximum allowable number of marketing messages across all business platforms, not just from your account. This is a standard safeguard to prevent message fatigue for end users.

What to Expect and How to Proceed

The sending restriction for that specific phone number is temporary. It typically lasts for 24 hours from the time the limit was reached. After this period, the block will automatically lift.

Once the limit resets, you will be able to send non-marketing utility template messages to that contact again. There is no action required on your part to clear the block; it is handled automatically by the underlying messaging platform.