Understanding the Enhanced Listings Audit in Reports
What Is the Enhanced Listings Audit?
The Enhanced Listings Audit is a feature available in Marketing Audit Reports and Prospecting Reports that evaluates how consistently a business's information appears across major online directories and publishers. It standardizes how matches are categorized, automatically selects relevant publishers based on the business's country, and summarizes results with clear charts and sortable tables. Each publisher result is classified as Match, Partial Match, or No Match, and field-level checks for Business Name, Address, and Phone are rolled into an overall Listings Accuracy score.
Key Benefits
This enhanced tool helps teams prioritize outreach, demonstrate value in sales discussions, and accelerate client onboarding by providing actionable insights.
Smarter Accuracy
Validation from multiple data sources improves the reliability of the Listings Accuracy score, giving you greater confidence in the results.
Clearer Partial Matches
A dedicated Partial Match status highlights near-matches, making it easier to identify and address inconsistencies that might have previously appeared as matches.
Country-Aware Publishers
Publishers are automatically selected based on the business's country, ensuring that the insights are relevant and localized.
Faster Analysis
New search, filtering, sorting, and pagination features help you quickly find and focus on the most important results.
Improved Presentation
Visual elements like donut charts and field bars make it simple to explain match distribution and accuracy to clients.
Enhanced Reliability
A multi-source approach and unified internal API reduce outages and improve data consistency across the CRM.
Match Categories Explained
Understanding these categories helps teams interpret results and prioritize actions.
- Match: The publisher listing fully aligns with the business details used in the report.
- Partial Match: The publisher listing aligns with some details, but at least one key field (like address or phone) differs.
- No Match: The publisher listing does not align with the business details used in the report.
Note: Exact field logic and thresholds may vary by publisher. Partial Match typically indicates a mismatch in one or more core fields (Business Name, Address, or Phone).
Country-Aware Publisher Matching
Publishers are automatically selected based on the business's country, ensuring that the audit focuses on platforms relevant to that region. This dynamic coverage spans most countries globally and adapts automatically—no manual configuration is needed.
Tip: If a publisher you expect isn't shown for a given country, verify that the business's country is correct in the report inputs.
Listings Accuracy Score and Visuals
Visual summaries help streamline client conversations and quantify the impact of cleanup efforts.
- Listings Accuracy Gauge: An overall percentage reflecting field-level checks.
- Field Bars: Individual percentages for Business Name, Address, and Phone, showing where mismatches occur most.
- Online Health Score Donut: A distribution chart showing Match, Partial Match, and No Match counts and percentages.
Search, Filter, Sort, and Pagination
These controls help you quickly find actionable results and present focused views to clients.
- Search: Type a publisher or platform name to narrow results (e.g., "google," "facebook").
- Filter by Status: Focus on Match, Partial Match, or No Match to prioritize fixes.
- Sort: Click any column header (Listing, Business Name, Phone, Address, Status) to reorder results.
- Default Order: Results are presented with Match → Partial Match → No Match for quick clarity.
- Pagination: Navigate with Previous/Next buttons; this improves load times for large publisher sets.
Availability and Access
The Enhanced Listings Audit is available in:
- Marketing Audit Reports inside Sub-Accounts (under Reporting)
- Prospecting Reports inside the Agency dashboard
- Prospecting Reports inside Sub-Accounts (under Marketing)
These enhancements are live by default for both Free Reports and Premium Reports across supported Prospecting and Audit experiences.
Data Freshness and Reliability
Data is consolidated from multiple sources to improve accuracy and resilience. Listing changes on publisher sites may take time to appear in audits, depending on the publisher and scan frequency.
Tip: If a recent change isn't reflected, wait for the next refresh cycle and re-run the report. Persistent discrepancies may indicate a Partial Match condition that requires manual correction on the source listing.
Global Scan API Overview
The Global Scan API is a unified internal system that standardizes how listings intelligence is aggregated within the CRM, ensuring consistent end-user experiences. It consolidates data from multiple vendors to improve reliability and service continuity.