Creating Emails with the Plain Text Editor
About the Plain Text Editor
The CRM now offers three different email editors, including a Plain Text option. This editor provides a straightforward way to compose emails that focus on your message rather than complex formatting.
When to Use Plain Text Emails
Plain text emails deliver content in a simple, personal style that resembles messages from a personal inbox. They work well for:
- Text-heavy communications where readability is important
- Personalized messages like welcome emails or apologies that benefit from a direct, uncluttered approach
- Situations where you want consistent display across all email clients and devices
Research indicates that plain text emails often achieve higher engagement rates compared to heavily designed emails, with some studies showing nearly double the interaction probability.
Benefits of Plain Text Emails
- Simplicity: Easy to create and understand without complex formatting options
- Personal Touch: Creates a direct, one-to-one communication feel
- Universal Compatibility: Displays consistently across all email clients and devices with minimal rendering issues
How to Create a Plain Text Email Template
Follow these steps to create an email using the plain text editor:
- Navigate to Email Marketing → Templates in your CRM
- Click the New button and select Blank Template
- Choose the Plain Text editor option
- Compose your email content in the editor
- Use the three-dot menu to access settings, send test emails, or preview your message
- Click Save template when finished
You can still attach images to plain text emails as needed, though the formatting options will remain minimal to maintain the plain text aesthetic.