How to Use Brand Boards in Emails
What Are Brand Boards?
Brand boards help you maintain a consistent visual identity in your email marketing by providing quick access to your brand’s predefined fonts, colors, and logos. Using them ensures your emails align with your brand’s style without requiring manual entry of design details.
Benefits of Using Brand Boards
Streamlined Design Access
All your brand’s fonts and colors are readily available in the email editor, eliminating the need to remember or input color codes or font names manually.
No Custom Coding Required
Brand boards offer preset options directly in the editor, so you can apply consistent styling without dealing with custom values or code blocks.
Enhanced Brand Consistency
Using brand boards helps your emails maintain a uniform look, reinforcing your brand identity and making your communications instantly recognizable.
Key Details About Brand Boards
Visible Design Elements
Only the fonts and colors from your default brand board appear in the color and font pickers within the email editor.
Logo Availability
Logos from all your brand boards are accessible in the media library, making it simple to add branded imagery to your emails.
Default Brand Board
You can change which brand board is set as default to switch color palettes and fonts, but only one brand board can be default at a time.
Steps to Use Brand Boards in Emails
1. Access Marketing Tools
Navigate to the Marketing section in your CRM dashboard.
2. Open an Email Campaign or Template
Click into Email Marketing and open any existing campaign or template you wish to edit.
3. Apply Brand Colors
Edit a text block, adjust appearance settings, or modify button colors to open the color picker. Your brand colors will display at the top of the palette with their assigned names. Hover over a color to verify its identity.
4. Select Brand Fonts
Open the font picker when formatting text—your brand fonts will appear at the top of the list for easy selection.
5. Insert Logos
Add an image or logo to open the media library. All logos from your brand boards will be visible, allowing you to choose and insert the appropriate one. Use the "Home" option to navigate to different folders if needed.
Summary
Brand boards simplify email design by centralizing your brand’s visual elements, ensuring consistency and efficiency in your marketing efforts. By leveraging these tools, you can create professionally branded emails with minimal effort.