Understanding and Using the Resubscribe Feature

What is the Resubscribe Feature?

The Resubscribe feature provides a simple, one-click method for contacts to opt back into your marketing emails after they have previously unsubscribed. When a contact completes an unsubscribe action, a success page is shown. This page includes a Resubscribe link. Clicking this link immediately updates the contact's status in your CRM, making them eligible to receive marketing emails again. This process allows for contact-initiated consent recovery without requiring any manual changes to their record.

Where Does the Resubscribe Link Appear?

The Resubscribe link is displayed on the unsubscribe success page. This is the page a contact sees immediately after confirming their unsubscribe request from an email. The exact appearance and availability of this link can depend on the type of unsubscribe flow (such as One-Step or Two-Step) configured in your account settings.

How Resubscribing Affects Contact Status

When a contact clicks the Resubscribe link, the system performs two key updates:

• Email Eligibility: The contact is removed from the Do Not Disturb (DND) list for email marketing purposes.
• Consent Record: An activity log entry is created, documenting the contact's action to opt back in.

To verify the change, you can check the contact's record. Their DND status for email should be cleared, and you will see a new activity entry noting the resubscription event. For internal tracking, you may wish to add a manual tag or note to the contact record.

Considerations for Email Reporting

After a contact resubscribes, there may be a brief period where some campaign reports still list them as unsubscribed. This is due to the timing of data aggregation. For the most accurate view of your current audience for future campaigns, it is best to segment your reports based on the contact's current email eligibility status within the CRM.

Testing the Resubscribe Flow

It is a good practice to test the entire process to ensure it works correctly in your account. Follow these steps:

1. Prepare a Test Contact: Use a contact record that is currently eligible to receive emails.
2. Send a Test Email: Send an email containing an unsubscribe link to this contact.
3. Unsubscribe: Open the test email, click the unsubscribe link, and complete the process to reach the success page.
4. Resubscribe: On the unsubscribe success page, click the Resubscribe link.
5. Verify in CRM: Open the test contact's record. Confirm their email DND status is removed and check the activity log for the resubscribe event.

Automation Ideas

You can enhance the basic resubscribe action with automated workflows. Here are a few suggestions:

• Send an automatic "Welcome Back" confirmation email to acknowledge their choice.
• Use a workflow to automatically add a tag (e.g., "Resubscribed") to the contact's record for easy auditing.
• Add the contact to a gentle, low-volume re-engagement email sequence instead of immediate large broadcasts.
• Notify a team member (via internal email or Slack) when a high-value contact resubscribes.

Frequently Asked Questions

What happens if a contact unsubscribes again after resubscribing?

The most recent action always governs the contact's status. If they unsubscribe again, they will be placed back on the DND list for email marketing.

Can I customize the text on the unsubscribe success page?

Yes, the messaging on the unsubscribe success page, including the Resubscribe link text, can typically be customized in your account's email settings under the configuration for unsubscribe flows.

Does the resubscribe link work if it is forwarded to another person?

No. The link is intended for the specific contact who just unsubscribed. If the link is forwarded or altered, it may not function as expected.