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Pricing and Fees for the A2P 10DLC Service

Using A2P 10DLC (Application-to-Person 10-Digit Long Code) to send SMS messages to customers in the United States involves several types of fees. These are not set by your CRM provider but by the mobile carriers and industry regulators. This article outlines the typical costs associated with the service.

Please note that all pricing is subject to change by the relevant authorities. Your CRM provider passes these fees along without markup.

Types of Fees

The primary fees for A2P 10DLC can be broken down into three main categories:

One-Time Registration Fees: These are upfront costs paid to register your brand and campaigns with The Campaign Registry (TCR).
Monthly Recurring Fees: These are ongoing fees to maintain your brand and campaign registrations.
Per-Message Carrier Fees: These are small fees charged by mobile carriers for each message sent or received on an A2P 10DLC number.

Detailed Fee Breakdown

Brand Registration Fee

This is a one-time fee required to verify and register your business entity. The cost varies depending on the type of brand verification you choose (e.g., Sole Proprietor, Verified Business). This fee is non-refundable.

Campaign Registration Fee

For each distinct use case (or "campaign") you want to send messages for (like marketing alerts, appointment reminders, or customer care), a one-time registration fee is required. You can have multiple campaigns under a single brand.

Monthly Fees

After registration, there are small monthly fees to keep your brand and each of your campaigns active. If these fees are not paid, your messaging capabilities may be suspended.

Carrier Network Access Fees

In addition to the registration fees, mobile carriers charge a small fee for every message sent and received through your A2P 10DLC number. This fee is in addition to your standard CRM SMS messaging rates.

Viewing Your Fees

To see the specific, current fees that apply to your account:

Navigate to the A2P 10DLC section within your CRM's settings.
Look for a pricing or fee schedule, often available during the brand or campaign registration process.
Your CRM invoice will also itemize any A2P 10DLC fees you have been charged.

It is crucial to review the latest fee schedule before starting the registration process to understand the total cost involved.

Important Considerations

Fees are subject to change by the wireless carriers and TCR.
All fees are non-refundable, even if a registration is rejected.
Unpaid monthly fees will result in the deactivation of your A2P messaging service.

For the most accurate and up-to-date pricing, always refer to the official information provided within your CRM platform.