What is A2P 10DLC
What is A2P 10DLC
A2P 10DLC (Application-to-Person 10-Digit Long Code) is a system that allows businesses to send application-generated SMS and MMS messages to customers in the United States using a standard 10-digit phone number. It was established by US mobile carriers to create a trusted, verified, and compliant channel for business messaging.
Before A2P 10DLC, businesses often used short codes or personal numbers for mass texting, which could lead to message filtering, low delivery rates, or carrier violations. The A2P 10DLC framework provides a more reliable and sanctioned method.
How A2P 10DLC Works in Your CRM
To use A2P 10DLC for texting through your CRM, you must complete a registration process. This involves two main steps:
- Brand Registration: You register your company (the "Brand") with The Campaign Registry, the central hub for A2P 10DLC. This verifies your business's legitimacy.
- Campaign Registration: You register each specific type of messaging campaign you plan to run (e.g., marketing alerts, appointment reminders, customer care). This describes your use case to the carriers.
Once your brand and campaigns are approved by the carriers, you can connect your CRM phone numbers to them. This registration helps ensure your messages are delivered reliably and are compliant with carrier requirements.
Benefits of Using A2P 10DLC
- Improved Delivery Rates: Registered messages are less likely to be flagged as spam, leading to higher inbox placement.
- Higher Throughput: Approved campaigns can send messages at a much faster rate than unregistered numbers.
- Carrier Compliance: Helps ensure your business messaging adheres to carrier policies, reducing the risk of blocking or filtering.
- Professionalism: Using a verified business number builds trust with your customers.
In summary, A2P 10DLC is the industry-standard method for legitimate business texting in the US, and registering through your CRM is essential for optimal performance and compliance.