Optimize Your Social Media Posts with the Best Time to Post Feature
What is the Best Time to Post Feature?
The Best Time to Post feature is an intelligent tool within the CRM's Social Planner that helps you maximize the impact of your social media content. It analyzes engagement data from your audience to determine the ideal times for you to publish posts, helping to ensure they are seen by the largest number of people when they are most active online.
Benefits of Using the Best Time to Post Feature
Using this feature provides several key advantages for your social media strategy.
- Improved Visibility: By posting when your audience is most likely to be online, your content has a better chance of appearing in their feeds.
- Simplified Scheduling: The feature integrates directly into the post creation process, making it easy to apply the recommendations.
- Cross-Platform Compatibility: It works with all of your social media accounts that are connected to the Social Planner.
- Increased Engagement: Publishing during peak activity times can lead to more likes, comments, and shares.
How to Use the Best Time to Post Feature
Follow these steps to schedule a post using the recommended optimal times.
Step 1: Create a New Post
Navigate to the Marketing section of your account, select the Social Planner tab, and click the + New Post button. You can choose to Create New Post or Upload From CSV. Then, select the social media platforms you want to publish to.
Step 2: Add Your Content
Compose your post by adding the text, any images or media, and relevant hashtags or mentions.
Step 3: Schedule Using the Best Time to Post
Click the down arrow next to the post button and select the Schedule Post option from the popup menu. You will then see a list of suggested times based on your audience's engagement patterns. Select one of the recommended time slots and click the Schedule Post button to confirm.
Feature Availability
This feature is available within the post composer and when using CSV bulk actions on the desktop version of the CRM. It is not currently available in the mobile app.
Frequently Asked Questions
What data does this feature use to make recommendations?
The feature analyzes historical engagement data from your connected social media accounts to identify when your audience is most active.
Can I use this feature on my phone?
No, the Best Time to Post feature is only accessible on the desktop version of the CRM.
Am I required to use the suggested time?
No, the suggested time is a recommendation. You can manually adjust the scheduled time before confirming.
Which social networks are supported?
The feature works with any social media account you have connected to the Social Planner.
Will this feature be expanded to other scheduling types?
Yes, future updates are planned to extend support to Recurring Posts, Reviews, RSS feeds, and Category Queues.