Help Center

Image Guidelines

As you test different image styles, you will discover what resonates most effectively with your brand's audience. For general use, the following dimensions are recommended starting points:

Horizontal (Landscape): 1,024 x 512 pixels
Vertical (Portrait): 800 x 1,200 pixels

The table below details the specific image requirements for each social platform supported by the CRM's Social Planner.

Supported Platforms and Image Specifications

Facebook Post: JPEG, PNG, GIF. Maximum file size: 10 MB. No aspect ratio restriction. Recommended maximum of 10 images per post.
Facebook Story: JPEG, PNG, GIF. Maximum file size: 4 MB. One image per story.
Instagram Post: JPEG, PNG. Maximum file size: 8 MB. Aspect ratio must be between 4:5 and 1.91:1. Up to 10 images per post.
Instagram Story: JPEG. Maximum file size: 8 MB.
LinkedIn Profile and Pages: JPEG, PNG, GIF. Maximum file size: 8 MB. Maximum dimensions: 6012px x 6012px. Up to 9 images per post.
LinkedIn Carousel (PDF): JPEG, PNG, GIF. Maximum file size: 10 MB. Up to 300 pages.
Google Business Profile: JPEG, PNG. Maximum file size: 5 MB. Minimum dimensions: 250px x 250px. Maximum dimensions: 3000px x 3000px. One image per post.
Pinterest: JPEG, PNG, BMP, TIFF, WEBP. Maximum file size: 10 MB. One image per post.
CRM Community: JPG, PNG, SVG, GIF. Maximum file size: 10 MB. Up to 10 images or videos per post.
Threads Post: JPEG, PNG. Maximum file size: 8 MB. Aspect ratio between 0.01:1 and 10:1. Up to 20 images per post.
Bluesky Post: JPEG, PNG. Maximum file size: 1 MB. Standard web resolution.

Note: Facebook Reels, Instagram Reels, YouTube Shorts, YouTube Video, TikTok Personal, and TikTok Business accounts do not support image posts via the Social Planner.

Video Guidelines

The table below outlines the video specifications for each platform.

Supported Platforms and Video Specifications

Facebook Post: All formats. Maximum file size: 1 GB. Duration: Minimum 1 second, maximum 240 minutes. Recommended maximum of 10 videos per post. Thumbnails are supported (all types, max 10 MB).
Facebook Reel: All formats. Maximum file size: 1 GB. Minimum dimensions: 540 x 960 px. Duration: Minimum 3 seconds, maximum 90 seconds. One video per post. Thumbnails are not supported.
Facebook Story: All formats. Maximum file size: 1 GB. Minimum dimensions: 540 x 960 px. Duration: Minimum 3 seconds, maximum 60 seconds. One video per post.
Instagram Post: MOV, MP4. Maximum file size: 100 MB. Minimum width: 1920 px. Duration: Minimum 3 seconds, maximum 60 seconds. Up to 10 videos per post.
Instagram Reel: Maximum file size: 300MB. Duration: Minimum 3 seconds, maximum 15 minutes. One video per post. Thumbnails are supported (all types, max 8 MB).
Instagram Story: MOV, MP4. Maximum file size: 100 MB. Duration: Minimum 3 seconds, maximum 60 seconds. Up to 10 videos per post.
YouTube Shorts: Must be 60 seconds or less. A vertical 9:16 aspect ratio is recommended; videos with other ratios may be cropped. Include #Shorts in the caption.
YouTube Video: Maximum file size: 256 GB. Maximum length: 12 hours. Supported widths from 240p to 8K.
LinkedIn Profile and Pages: MOV, MP4. Maximum file size: 500 MB. Duration: Minimum 3 seconds, maximum 30 minutes. Up to 9 videos per post. Thumbnails are supported (JPEG, PNG, max 10 MB).
TikTok Personal: MOV, MP4, WebM. Maximum file size: 1 GB. Minimum dimensions: 360px. Maximum dimensions: 4096px. FPS: 23–60. Duration: Minimum 3 seconds, maximum 180 seconds. One video per post.
TikTok Business: MOV, MP4, WebM. Maximum file size: 1 GB. Minimum dimensions: 360px. FPS: 23–60. Duration: Minimum 3 seconds, maximum 600 seconds. One video per post.
Pinterest: MP4 or M4V (H.264/H.265). Maximum file size: 2 GB (library limit 1 GB). Duration: Minimum 4 seconds, maximum 5 minutes. Supported aspect ratios: 9:16, 1:2, 2:3, 3:4, 4:5, 1:1. One video per post. Thumbnails are supported (JPEG, PNG, max 10 MB).
CRM Community: MP4. Maximum file size: 1 GB. Minimum duration: 4 seconds. Up to 10 videos (or images) per post.
Threads Video: MP4, MOV. Maximum file size: 1 GB. Maximum duration: 5 minutes. Up to 20 videos, which can be mixed with images in a single post.
Bluesky Video: MP4, MOV. Maximum file size: 50MB. Maximum duration: 3 minutes. One video per post (cannot be mixed with images).

Note: LinkedIn Carousels (PDF) and Google Business Profiles do not support video posts via the Social Planner.

Content Length (Text Limits)

Each platform has a maximum character limit for the text accompanying your social posts.

Facebook Post, Reel, Story: 62,000 characters
Instagram Post, Reel: 2,200 characters
Instagram Story: 0 characters
YouTube Shorts, Video: 5,000 characters
LinkedIn Profile, Pages, Carousel: 3,000 characters
TikTok Personal: 150 characters
TikTok Business: 2,200 characters
Google Business Profile: 1,500 characters
Pinterest Title: 100 characters
Pinterest Post Description: 500 characters
CRM Community: 100,000 characters
Threads Post: 500 characters
Bluesky Post: 300 characters

To prevent spam, each connected user account has posting limits per platform within a specific time window.

Google: 100 posts per 24 hours
Facebook: 200 posts per 1 hour
Facebook Reels: 30 posts per 24 hours
Instagram: 25 posts per 24 hours
LinkedIn: 200 posts per 24 hours
TikTok: 15 posts per 24 hours
YouTube: 25 posts per 24 hours
YouTube Global: 2000 posts per 24 hours
Pinterest: 25 posts per 5 minutes

Multimedia Format: Combining Images and Videos

Some platforms allow you to post images and videos together in a single post. This is supported for Instagram Posts and posts to the CRM Community. On Threads, you can mix up to 20 images and videos. For Bluesky, a post can contain either a single image or a single video, but not both.

OG Meta Tags and Media Requirements

Open Graph (OG) meta tags, which control how a link is displayed when shared, are available on all platforms except Instagram, TikTok, and YouTube. Some platforms require at least one image or video to be attached to a post. Refer to the platform-specific tables above for these requirements.

Social Planner Content Guidelines: Images, Videos, and Text