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Advanced Analytics in the CRM's Social Planner provides a unified dashboard where you can monitor and analyze your social media performance across multiple platforms. This feature consolidates data from your connected accounts, allowing you to assess posting activity, audience engagement, and content visibility in one centralized location. Use these insights to identify high-performing content, compare effectiveness across different social networks, and make data-driven decisions to enhance your social media strategy.

Key Benefits of Advanced Analytics

Comprehensive Social Media Insights: Track posts, likes, comments, followers, impressions, and reach across multiple platforms from a single dashboard.
Visual Performance Trends: Interactive graphs display posting trends and weekly performance metrics.
Engagement Analysis: View detailed engagement metrics including likes, comments, and shares broken down by platform.
Platform Comparison: Compare performance across different social networks to identify which platforms deliver the best results.
Audience Demographics: Access audience breakdowns by age and gender (where supported) to better understand your followers.
Content Visibility Metrics: Measure your content's reach and impressions to understand its visibility.

Accessing Advanced Analytics

To view your social media analytics, navigate to Marketing > Social Planner > Statistics in your CRM dashboard.

Supported Platforms and Limitations

Advanced Analytics supports connections with Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, Google Business Profile (GBP), Threads, and Bluesky. However, the specific metrics available vary by platform due to API limitations and platform-specific restrictions.

Platform-Specific Considerations

TikTok: Only business profiles are supported, and data may take 1-2 days to appear due to API constraints
Pinterest: Data reflects with a 2-day delay
LinkedIn: Only pages are supported (not personal profiles), and follower data is available with a 2-day delay
Threads: Impressions and post reach are not supported; no follower count, gender data, or advanced engagement metrics; metrics have a 1-day delay except post count
Bluesky: Impressions are supported but follower metrics, demographics, and advanced engagement breakdowns are not available; metrics have a 1-day delay except post count
Instagram: Gender demographics require at least 100 followers

Account Permissions

You'll receive alerts when connected accounts require re-authentication to maintain access to analytics data. Statistics will be available from the next day after reconnecting accounts with updated permissions.

Filtering Your Analytics Data

Use the dropdown in the upper-left corner to select specific accounts you want to include in your metrics. Use the platform selector on the left to filter results by social media platform. Choose "All" for a cross-platform overview or select a specific platform to focus on its performance.

Available Reports and Metrics

Hover over the information icon (i) next to any metric to see definitions, supported platforms, and time-range details.

KPI Overview

Get an at-a-glance view of key performance indicators across all selected platforms:

Number of Posts: Total posts published across selected accounts
Total Likes: Combined likes on posts from selected accounts
Total Followers: Unique followers across selected social accounts
Impressions: Total unique impressions on published posts
Comments: Total count of comments on published posts

Visualize your social media performance with interactive graphs that show published posts (displayed as bars) alongside daily totals for impressions, likes, and comments (displayed as lines). This allows you to track posting trends and weekly performance patterns easily.

Track Social Performance Using Advanced Analytics

Understanding Advanced Analytics in Social Planner